Behind the Headlines

  • An Apple a Day Keeps the Regulators Away

    July 27, 2011
    written by

    McDonald's made news yesterday by announcing that every Happy Meal will now contain a bag of apple slices along with a smaller portion of french fries.

    The fast-food giant insists they're not bending to regulatory pressure, but when you consider that only 11% of percent of customers actually opted for the apples, it certainly doesn't seem like a business decision...unless McD's is sitting on a bunch of about-to-expire apples.

    On the one hand, being healthy is a good thing. On the other hand, so are french fries.

    Bottom line: are apples in a Happy Meal inherently bad? Of course not. But McDonald's certainly made this decision based on new regulatory guidelines in San Francisco and Congress, not to mention, the threat of trans fat taxes in places like New York City.

    Apples are fine, but it's a harbinger of things to come.

    I, for one, am salivating at the thought of two all-veggie patties, low-fat sauce, lettuce, lettuce, lettuce, lettuce on a rice cake bun.

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